Graphic Design Experience

Girl Up is a global leadership development initiative founded by the UN that positions girls to be leaders in the movement for gender equality. As CTO, created streamlined marketing materials to appeal to girls in order to encourage them to come to events. The materials I designed included marketing resources to send to Girl Up members as well as for social media.

Mike’s Hard Lemonade

I conducted market research into Mike’s Hard Lemonade and how they could differentiate themselves in the increasingly crowded hard seltzer market. Key competitors I identified are White Claw and Truly which each focus on building their market share through better taste and quality. I proposed that Mike’s should double down on its brand identity as the first “hard” lemonade. Doing so meant positioning Mike’s Harder Lemonade Seltzer as the hard lemonade with the most alcohol content. I then created a presentation to discuss the strategy and its implementation.